JB Baker

#73: JB Baker: Computational Storage and Product Security

We sat down with the Seagate, Intel, and ScaleFlux veteran to discuss innovations in storage technologies, emerging threats, and cybersecurity.

About JB Baker

JB Baker is a seasoned leader in B2B product development, and strategic planning, with a remarkable career spanning corporate giants and innovative start-ups in the computer hardware and data storage industries. Currently serving as Vice President of Marketing and Product Management at ScaleFlux, his impressive resume includes senior leadership roles at Seagate Technology, LSI, Intel and more. 

Renowned for his analytical decision-making, strategic foresight, and ability to promote innovation, he’s also an endurance sports enthusiast, tackling Spartan Races and triathlons with the same determination he brings to his professional life.

A Summary of Our Conversation with JB Baker

The podcast episode “Left to Our Own Devices” features JB Baker, Vice President of Marketing and Product Management at ScaleFlux. The conversation delves into the intricacies of computational storage, leadership lessons, and the parallels between endurance sports and professional life.

Computational Storage: Transforming Data Management

JB Baker explains the significance of computational storage, a technology aimed at reducing data movement by performing computing tasks closer to where the data resides. This approach enhances efficiency, reduces power consumption, and lowers costs. Baker highlights the challenges of this technology, such as inflated expectations and the complexity of its deployment. He draws parallels to other industries, discussing how the disconnect between buyers and beneficiaries can hinder adoption. Baker stresses the importance of simplifying the technology to encourage broader adoption, as ScaleFlux has done by making computational storage more user-friendly and reducing the need for software refactoring.

Security Concerns in Computational Storage

Addressing security, Baker discusses the potential vulnerabilities introduced by programmable storage devices. He emphasizes the necessity of industry standards and secure programming practices to mitigate risks. By focusing on immutable functions in initial deployments, ScaleFlux aims to avoid security vulnerabilities associated with mutable programming in storage devices.

Leadership Lessons: Corporate vs. Startup Dynamics

Baker shares insights from his extensive leadership experience across large corporations and startups. He underscores the value of building a strong team, setting high expectations, and fostering loyalty and development among employees. He highlights the importance of recognizing expertise within a team and leveraging it for better decision-making. Baker advises against making decisions out of desperation, especially in hiring, and stresses the need for initiative and problem-solving capabilities in team members.

Innovation and Practical Constraints

Balancing innovation with practical constraints is another key topic. Baker contrasts the risk-taking nature of startups with the resource-constrained approach of large corporations. He emphasizes the need to focus on customer problems and benefits rather than just competing on technical specifications. This customer-centric approach helps in developing products that truly address market needs.

Lessons from Endurance Sports

Baker draws parallels between endurance sports and professional life, emphasizing the importance of preparation, setting goals, seeking coaching, and adapting to challenges. He highlights the value of perseverance and accountability, both in sports and in the workplace. Baker’s approach to endurance sports reflects his philosophy on leadership and problem-solving—preparation, adaptability, and celebrating successes are crucial for achieving goals.

Conclusion

The podcast concludes with reflections on the importance of preparation and persistence in achieving personal and professional goals. Baker’s insights offer a blend of technical expertise and practical advice on leadership and innovation, making the conversation both engaging and inspiring.

Overall, JB Baker’s discussion provides valuable perspectives on the evolving field of computational storage, the nuances of effective leadership, and the lessons that endurance sports can teach about resilience and success.